Somehow food markets just aren't as appealing when they're online. Although, Gilt's new culinary "magazine" (in beta) does a pretty good job of selling its catalog of artisan food products with beautiful photography and difficult-looking recipes (and no ads!).
So far, I applaud Gilt's attempt to create a "groundbreaking digital-magazine-catalog hybrid," and can't wait until they launch a version for iPad. In the mean time, I'll be waiting for the how-to videos before I try my hand at the recipes.
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